Putting a press release together is quite straightforward when you use this simple template.
Includes explanation about where to send your releases, how to create one, a sample script to use, and what you need to know about getting the attention of an editor. Easy to follow instructions using a workable system.
Using this same strategy I've put clients (and myself) on TV interview couches, gained book reviews and feature stories, and in radio studios countless times. PR is really easy when you know the basic rules, and this 'Do It Yourself Press Kit' is a formula you can use over and over again.
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