By Maria Carlton & Allison Mooney
Preview at Google Books
For professionals, entreprenuers and retailers, getting the marketing basics right understanding the jargon, and knowing how to create measurable results can make an enormous difference to any business, any size, and in any industry. Here is a straightforward handbook that includes templates, scripts and planning charts to help you easily and successfully Navigate the Marketing Minefield!
Testimonials for 'The Marketing Minefield'
"This is an excellent, focused and straightforward explaination of the essentials of marketing for any size of businesses. Buy it today and let it start helping your business." John Eggen, President Misson Marketing Mentors Inc.
"An excellent road map to help any business owner cut through the clutter and confusion, so that they can focus on marketing that works". Gihan Perera, Author and E-Business Specialist, First Step, Australia
I'm a marketing consultant and read everything I can to keep up with what's out there. This book is well written, easy to follow, an excellent starting point in planning your marketing. Its too easy to be guided by the reps of individual media so this should be of value if you want to understand how to go about planning your marketing before booking anything. I would say it was particularly good for for those with small markeing budgets.
My view is that even if you get just one good idea from every book or seminar, it has been worth it. This one has lots of good ideas. Paul Watkins, professional speaker, author and marketing consultant
Rating: 
[5 of 5 Stars!] (as reviewed on www.HomeBizBuzz.co.nz)
