By Martz Witty
An experienced business developer shares his coaching secrets, on how to: find more customers who are both profitable and fun, focus on tactics that sustain build your business, and transform your business into an efficient, sales-generating, profit building machine.
Author biography International business developer, author and professional speaker at conferences and workshops on how to grow businesses, Martz Witty qualified as a chartered accountant who never quite fitted the stereotypical mould – and still fails to do so. Martz’s entertaining presentation are grounded in his experience spanning small and large accounting firms and direct ‘true life’ commercial experience in several industries. As he comments, if it can happen to you in business, it most probably has already happened to me, from hostile takeovers and tragic investments to unmotivated staff and failing systems.
Table of contents What is a client?; The Most important clients; knowledge is power; How many clients do you really need?; The power of lifetime value; Gain more from your database; inside your clients’ head; prospecting for gold; becoming top of mind; creating your compelling difference; Focused attention gains profits.
ISBN: 978-0-473-12169-3, paperback, 150 pages
